Warren Ferster’s Blog
How Do I Find My Leadership Edge?
Being a leader takes more than just knowing how to communicate and manage a team effectively. Leaders tend to fall under the same umbrella when it comes to coaching as if there is a gold standard every person must live up to. While there are certain traits every...
Getting Sales & Marketing on the Same Page
Contrary to popular belief, the Sales and Marketing departments of a business are not the same things. Many companies have them work in conjunction because they complement each other, but there are many differences between these two sectors, and they do not always see...
Encourage Employees to Seek Professional Development
Establishing continuity within your company is one of the most important steps that you can take to ensure success. Having constant turnover and a revolving door of employees keeps the entire team from truly settling into a rhythm. It prevents your customer base from...
Pitching to Potential Investors
Pitching an idea to a roomful of potential investors can be daunting. You don't have to be on Shark Tank talking to Mark Cuban and Kevin O'Leary to feel like you're being circled by people who hold your future in the palm of their hand (right beside their checkbook)....
Productivity Hacks for Entrepreneurs
Entrepreneurs are very busy individuals. There are things that entrepreneurs can do to improve their performance, which include the following. Decide their own work schedule Every individual has a time when they are most productive. If individuals are more productive...
Being An Organizational Change Agent
Bringing about change can be a complicated process. Typically, such efforts are performed by brave, honorable people determined to make a difference in the world. That said, change can begin at any level. Those looking to amend operations in their respective...
The 411 on Customer Experience
Customer experience is about treating the customer with respect and prioritizing their happiness when they are in your business. If you get to know your customers, you can offer them a better experience, allowing them to want to consume more of your products. From...
Common Mistakes Entrepreneurs Make
When you’re first getting your start as an entrepreneur, you’re bound to make mistakes. Everyone does. But as an entrepreneur, certain mindsets can lead to disappointment. Knowing what traps to avoid can help you achieve long-term success. Rather than making the same...
Strategic Planning for Business Leaders
Competitive business leaders should also be strategic thinkers. The importance of strategic planning in business cannot be overemphasized. It gives business leaders an expansive and inclusive understanding of the business’s objectives while helping it to achieve its...
Leading an Engaging Meeting
Overview It takes a skill to be an effective leader. These skills are learned over time through attention to detail and practice. An effective meeting allows for essential topic discussion to keep all team members on the same page with one another. A leader should be...